As a retailer or distributor, would you like to wholesale baby bassinets and include them in your business? In fact, it is a great business idea! Parents depend on bassinets to get through the fragile months of raising a newborn. They keep infants comfortable for long naps and their lightweight designs are easy to move around the home.
However, like all other business opportunities, it takes great strategy to excel in this niche. As you develop your winning master plan, here are some vital market insights, bassinet trends, and expert tips to help you along the way.
Trends and Predictions for the Baby Bassinet Market
Modern bassinet designs have come a long way from what they were a few years ago. Parenting styles and needs have also evolved significantly. The baby bassinet market is thus more dynamic and requires a fresh perspective.
It would pay off to pay attention to top trends such as:
Functionality Requirements
Parents and caregivers are now more keen on bassinets that can provide convenient and helpful features like:
- Storage provisions for baby essentials
- A protective breathable bassinet cover
- Lockable wheels for easy mobility
- Easy assembly and easy cleaning
- Adjustability or convertibility into different modes for different needs
Safety Standards
Most jurisdictions, like the USA, the EU, and others, review their baby product safety regulations periodically. Some of the common safety requirements include:
- Weight limits must be indicated for a bassinet
- Breathable bassinet fabric
- Reliable structural stability
Make an effort to learn what the current bassinet safety regulations are in your target market and abide by them.
Smart Bassinets
The integration of technology in baby care solutions is finally kicking off. Smart bassinets with features like gentle baby rocking settings or soothing sounds are thus becoming more popular.
Smart bassinet features are also likely to increase or change in the future. It is thus important to keep an eye on those developments and offer the best of innovations to your clients.
Which Baby Bassinet Series Are Worth Investing in?
When choosing a baby bassinet series to invest in, it’s essential to consider both quality and market demand. A well-selected bassinet can become a best-seller, offering comfort and safety while appealing to modern parents. In this section, we’ll explore some top bassinet series. These bassinets not only meet safety standards but also reflect current trends in parenting, ensuring a strong return on investment.
Wholesale Bedside Bassinets
Key Features:
- Adjustable height
- Removable side panels for easy access or co-sleeping
- Under bassinet storage
- Firm sleeping base and mattress
Bedside bassinets can be used anywhere in the home, even outdoors. However, they are called bedside bassinets because they are an ideal co-sleeping solution. Parents or caregivers can place them next to the bed and remove or lower the side panels so there is no barrier between the parent and the baby.
A survey by the American Academy of Pediatrics (AAP) revealed that 77% of new parents prefer to have their baby sleep in the same room during the first six months. Bedside bassinets cater to this preference by offering a secure and comfortable sleep solution that keeps the baby within arm’s reach.
Bedside bassinets are not only favored by parents but are also recommended by pediatricians and sleep experts, which boosts their credibility in the market.
We discuss this product more fully in our article ”Best Bedside Bassinet: A Complete Guide” where you can learn more about it.
Wholesale Portable Bassinet
Key Features:
- Lockable wheels for mobility
- A foldable design for portability
- Compact size
Portable bassinet designs are a good solution for families with an active lifestyle. They are fairly easy to collapse and set up. Their compact design also makes it easy to store or tag them along in a car trunk for travel. It is best to aim for portable bassinets with breathable covers as they ensure babies stay comfortable and protected during trips.
A survey by the Juvenile Products Manufacturers Association (JPMA) found that 60% of parents consider portability a key factor when purchasing baby furniture.
The demand for portable bassinets is on the rise, driven by the increasing mobility of modern families. This growth is further supported by the increasing number of dual-income households, where convenience and flexibility in baby care products are highly valued. Investing in wholesale portable bassinets is a strategic move for retailers and distributors looking to tap into a growing market segment.
Wholesale Twin Bassinet
Key Features:
- Two separate sleeping compartments
- A sturdier structure to manage the extra weight
- Adjustable height
- Multiple breathable panels
Twin bassinets are designed for parents with multiples. They make it easy for twin infants to co-sleep safely and comfortably. This type of bassinet is less common in the market but some parents certainly need them.
According to the Centers for Disease Control and Prevention (CDC), the twin birth rate in the United States has increased by over 70% since 1980. This trend has led to a greater need for specialized products that cater to families with multiple.
Stocking them gives you an advantage because you will be servicing a relatively neglected niche. The specialized nature of this product allows for premium pricing, which can lead to higher profit margins.
Confirm that the twin bassinets you order have sturdy structures that can handle the weight of multiples. They should also have more breathable panels so that there is enough airflow for both infants and it does not get too warm in the bassinet.
Wholesale Smart Bassinet
Key Features:
- Gentle baby rocking system
- Soothing music system
- Adjustable height
- Adjustable horizontal tilt angle
Many smart bassinets on the market are equipped with advanced technology to reduce the pressure on caregivers, especially for new parents, alleviating their fear of caring for a newborn. Common features in smart cradles include built-in motion sensors, automatic rocking, white noise generation, and even higher-end products that have a remote monitoring function.
According to a report by Global Market Insights, the global smart baby monitor market, which overlaps with smart bassinets, is projected to reach USD 3.06 billion by 2032, growing at a CAGR of 9.9% from 2024. Today’s parents, particularly millennials and Gen Z, are highly receptive to integrating technology into their daily lives, including parenting.
Retailers and distributors can capitalize on this trend by offering smart bassinets as part of a high-end product line, targeting affluent customers who value innovation and convenience.
Wholesale Pack-n-Play Bassinet
Key Features:
- Convertible design (bassinet to playard)
- A rocking system
- Removable panels
- Adjustable height
- Adjustable horizontal tilt angle
The definition of a Pack-n-Play bassinet is that it is a multifunctional product that can be used as both a portable bassinet and a playpen with entertainment functions. These bassinets usually have a detachable bassinet attachment, allowing parents to use the product for both sleeping and playing. This product, which can save money and time by buying one, has been sought after by many young parents in recent years.
Many people are moving into smaller spaces in cities rather than large, stand-alone homes in the suburbs or countryside. The global market for baby furniture, including multi-functional products like the Pack-n-Play bassinet, is expected to grow steadily, and who doesn’t love space-saving products when living in a space that’s not spacious to begin with?
If you want to know more about products like Pack-n-Play bassinet, you can click here to read another article.
What are the Best Channels for Wholesale Baby Bassinets?
1. Company Websites
You can source wholesale bassinets by looking up individual baby bassinet manufacturers and checking out their websites. This may be a good approach if you have specific referrals or simply prefer to deal directly with bassinet manufacturers or companies.
Advantages
- Better communication: Contacting companies directly can make communication easier and more reliable.
- Better prices: Dealing directly with manufacturers eliminates middlemen and gives you access to low factory-direct prices.
- Easier due diligence: You can ask companies directly for their product catalogs as well as proof of their certifications and licenses.
Disadvantages
- Unmitigated risk: You bear all the risk if you source products from a bassinet manufacturer and they fail to deliver.
- A tedious process: Finding and vetting different companies online by yourself can be a long tedious process.
2. Attending Trade Shows
Manufacturers of baby bassinets, baby furniture, and other baby care products to attend global trade fairs to interact with potential clients. Attending such events provides an ample opportunity to meet them, compare their products, and make an informed choice.
Advantages
- Trade fairs give you access to lots of baby bassinet manufacturers in one convenient location.
- You can inspect and compare bassinets from different companies in person at trade fairs.
- You can negotiate wholesale baby bassinet prices and supply terms with manufacturers at a trade fair.
Disadvantages
- Attending trade fairs requires planning and can be costly.
- The variety of options at trade fairs can be overwhelming.
Some of the exhibitions you can attend include:
| Exhibition | Location | Highlights |
| CBME | Shanghai, China | It happens annually.It hosts manufacturers, distributors, retailers, and buyers of baby care products, baby clothing, toys, maternity wear maternity products, etc. |
| Canton Fair | Guangzhou, ChinaShanghai, China | It is held bi-annuallyIt hosts manufacturers, distributors, retailers, and buyers of industrial, commercial, and consumer goods including baby care products. |
| Kind + Jugend | Cologne, Germany | Held in Cologne, Germany, Kind + Jugend is a premier international trade fair for baby and toddler products. This exhibition attracts global exhibitors and is renowned for showcasing cutting-edge designs, safety features, and industry trends. |
3. Use B2B Platforms
B2B platforms give you access to hundreds of baby bassinet manufacturers online. You can explore their product catalogs, platform ratings, and platform reviews to judge their suitability.
Advantages
- Convenient online access to a variety of bassinet suppliers.
- Platforms with buyer protections mitigate your sourcing risks.
- You can make a fairly informed decision using supplier ratings, your due diligence, and feedback from other customers.
Disadvantages
- It often takes intense vetting and trial and error to find a great supplier on B2B platforms.
- There is always a risk of encountering a scammer supplier.
Some of the most popular B2B platforms include:
| Platform | Overview | Features | Website |
| Alibaba | It predominantly lists wholesale bassinet suppliers from China. | Low pricesSome sellers have MOQs but most are reasonable quantities.Extensive varietyBuyers can see seller credentials, reviews, and ratings. | https://www.alibaba.com/ |
| Global Sources | A B2B marketplace hosting sellers from China, Hong Kong, and other Asian countries. | Rigorous supplier verification rules.Buyers can see sellers’ rankings, experience on the platform, response times, company details, etc. | https://www.globalsources.com/ |
| Made-in-China | An online marketplace that hosts B2B sellers mostly from China. | Extensive product variety.Wholesale prices.The platform performs supplier checks but additional due diligence is recommended. | https://www.made-in-china.com/ |
| ThomasNet | An online business directory that helps buyers find business suppliers and manufacturers mostly from North America and Canada. | It provides detailed company profiles.Buyers can access ‘request for quote’ forms for easy connection. | https://www.thomasnet.com/ |
| Kompass | An online business directory where buyers can find suppliers from North America, Europe, Asia, and other regions. | It provides very detailed company profiles including financials and import/export details.It offers a broader selection of suppliers in different industries. | https://www.kompass.com/businessplace/ |
How to Choose the Right Baby Bassinet Manufacturer
Prioritize Experienced Manufacturers
An experienced baby bassinet manufacturer is likely to have a more efficient supply system. They are also more likely to have a better understanding of:
- The bassinet market
- Bassinet designs and functions
- Quality bassinet material choices
- Bassinet safety recommendations
Assess Product Quality and Variety
Carefully examine the quality of bassinets that a manufacturer can offer and the variety of their designs. Aim for premium quality and a manufacturer with a broad variety. The latter will enable you to cater to a more diverse market. Consider using a third-party quality inspection agent if you are sourcing via online channels.
Inquire About their Production Facilities
Ask potential manufacturers about their factories and the kind of equipment they use. Make an effort to visit the facilities where possible.
Prioritize manufacturers with quality production facilities. Their facilities and equipment will impact the quality and quantity of products that you can rely on them to deliver.
Consider Production Capacity and Lead Times
It is advisable to partner with manufacturers with fairly high production capacities and reasonable lead times. This will ensure that the manufacturer will be able to keep up with your orders even as your business grows. Timely delivery will equally guarantee that you do not suffer stockouts.
Seek Customization Capabilities
Some customers may require unique bassinet designs. You too may choose to become a white-label or private-label bassinet supplier. It is thus best to choose a bassinet manufacturer that can provide customization services and can accommodate special orders.
What are Some Reputable Baby Bassinet Manufacturers?
The list of baby bassinet manufacturers across the globe is incredibly long. However, based on the essential factors we have outlined, here are some reputable baby bassinet manufacturers worth considering.
| Manufacturers | Location | Products Offered | Overview |
| Clafbebe | Guangzhou, China | BassinetsBaby walkersBaby furnitureStrollers | The Clafbebe brand has over 20 years of experience. Its baby care products are renowned for their remarkable quality and world-class safety standards. |
| BabyBjörn | Stockholm, Sweden | BassinetsBaby carriersBaby cribs | BabyBjörn baby care products are simple, safe, and have a luxurious feel. Their bassinets are renowned for their comfort and breathability. |
| Delta Children | New York, USA | BassinetsCar seatsCribs | Delta Children balances affordability, safety, and top functionality. Their bassinets offer good utility. |
| Chicco | Como, Italy | BassinetsCar seatsHigh chairs | Chicco manufactures quality baby care products for different budgets. They prioritize functionality but have great ergonomic designs. |
| Snoo | California, USA | Smart baby care solutions | Snoo integrates technology into its bassinets. They are designed to soothe babies through gentle rocking and calming music. |
What Preparations for Importing Baby Bassinets from Abroad?
You Need to Ask the Manufacturer for Samples
Requesting bassinet samples gives you a chance to see and inspect the quality of bassinets that a manufacturer can offer. It may seem like a tedious step but it is much better than placing a bulk order of bassinets and receiving substandard products. You can proceed with the purchase if the samples are satisfactory.
You Need to Understand Regulations and Standards
Learn the baby bassinet safety regulations in your country and create a shortlist. Compare this to the safety standards of your potential bassinet manufacturer.
The manufacturer should either fulfill all your bassinet safety requirements or be willing to customize the bassinet you will order to meet your requirements. They should also have product testing certifications to verify that their bassinets have been evaluated and certified by independent regulators.
You Need to Check the Import Regulations
Get acquainted with the import regulations in your country. Find out:
- If you need any special permit.
- The type of documents you need to have during clearance.
- Ballpark import costs
- General importation details about shipping from your manufacturer’s country to yours.
You Need to Plan Shipping Logistics
Discuss dispatch dates with your bassinet supplier and make appropriate shipping arrangements. Some bassinet manufacturers may offer shipping support which can make the process easy for you. In other cases, however, you may need to hire a shipping agent to:
- Organize a shipping carrier and insurance
- Receive the goods from your supplier
- Ensure your goods clear customs in the export country
- Confirm that your goods are onboarded for shipping
- Get you all the requirements documents
You Need to Prepare Documentation
Gather the requisite importation documents from your wholesale bassinet supplier and your shipping agent. They include:
- A packing list: An itemized list of the bassinets and any other products you are importing.
- A commercial invoice: A detailed invoice outlining the type of each bassinet you are importing, the value, and terms of sale.
- A certificate of origin: An export document authenticated by export trade officials in your seller’s country to confirm that the goods came from that country.
- A bill of lading: A formal shipping document confirming that your shipment was received and placed aboard the ship for export.
- An import declaration: A form outlining the type of goods you are importing and their value.
You Need to Budget for Extra Costs
Calculate the cost of import duties and any other expenses that may arise once your wholesale bassinet shipment arrives. Prepare the necessary amounts to avoid clearance delays and accrual of port fees.
You Need to Prepare Your Warehouse for Storage
Make enough room for your bulk bassinet order if you have a warehouse. If you do not have one, endeavor to hire one in advance.
FAQs
Is selling wholesale baby bassinets profitable?
Yes, it can be. Choose a market with adequate demand to secure a better chance of making high sales.
Are bassinets safe for newborns?
Yes, quality bassinets made in accordance with industry regulations are safe. Additionally, it is advisable to source baby bassinets that specifically adhere to safe sleeping recommendations by health experts.
What are the shipping costs and time estimates for importing bassinets?
Unfortunately, there is no standard cost or time. Both factors vary based on the shipping method you use to import the bassinets and the size of your order.
What are the best channels for selling bassinets?
The best option will depend on the market in which you are operating. For example, if your target customers are tech-savvy and open to online shopping, then online selling channels may be ideal. On the other hand, you can also combine online platforms and a physical store to reach a wider more diverse customer pool.
Conclusion
The baby cradle market is a vibrant market with a good development trend. If you plan to make this one of your businesses, the most important thing is to do a good job of target market analysis and have a stable and good supply. Product quality is the top priority because every parent wants the best for their children.
Let Clafbebe Help You Win the Baby Bassinet Market
Clafbebe has been focusing on overseas business for many years, exporting high-end baby furniture products to Europe, the Middle East, South America, etc. We have a 12,000-square-meter factory with the most advanced manufacturing equipment in the world, with an annual output of over 1,500,000.
After 20 years in the baby care industry, Clafbebe understands how vital it is to maintain trust between your brand and your customers. Our baby bassinets are thus tested and certified as compliant with global safety and quality standards. Contact us to place your order or for further inquiries.
